Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube
Where Self-Interest Ends and Social Responsibility Begins
Gillette - Gillette updated their profile picture. | Gillette,Hair Removal Products (product),Skin & Body Care,Beauty,Fashion & Style
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
Gillette and the Year of Woke Business Strategies | A+E Networks
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Stick to selling razors, Gillette, and leave men alone – Boston Herald
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Gillette is woke now? When brands try to keep up with the times
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
